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Today’s mass media offer a wealth of entertainment and
educational information. The curious kid in us wants to explore
it all, but we know not all content is suitable for children. That’s
why we created Take Charge! Smart Choices for Your Cox
Digital Home, a community outreach campaign that empowers
parents and caregivers to manage their children’s access to mass
media content. The initiative strives to increase customers’
awareness and use of the parental controls and filtering tools
already available on their cable and Internet services.
Providing tools and resources that are easy to understand
and implement, Take Charge! helps parents find great educa-tional TV shows and web sites while setting safe boundaries
around content. Program components include a comprehensive
web site, a free resource guide, local workshops and tools to
help parents learn how to talk to their children about appro-priate TV, Internet and telephone use. Since the program
began, Cox has devoted $25 million in advertising time to
teach parents to use parental controls and encourage smart
choices among Cox customers and their families.
As part of Take Charge!, we invited high school students
and their parents and guardians from Cox communities across
the country to Washington, D.C. for a Teen Summit on Internet
Safety. Moderated by Take Charge! spokesperson and America’s
Most Wantedhost John Walsh, the Summit addressed the ways
teens use the Internet, including popular online networking
sites. Students also suggested how to improve communication
between parents and children to encourage safer use of the
Internet. The teen delegates then went to Capitol Hill, where
they met with elected officials from their respective states to
discuss the positive and negative aspects of Internet use from
a teen perspective.
To increase Internet safety on a daily basis, Cox High Speed
Internet offers customers free parental controls, making it
easier to track children’s online activities. With these tools,
parents can block inappropriate web sites, receive daily email
reports of their children’s web history, and limit the amount
of time their kids spend surfing the Internet. Parents can also
set what time of day their children have web access. With filter
options for children of all ages, parents can monitor kids from
elementary school to high school.